One ad claimed that the product “exercises the teeth.” New marketing strategies for the product said “Physicians recommend it” and that this “health bread” was a “corrective” for constipation. When Peterson sold his company to local investors in 1913, vitamins and nutrition were newly appreciated in the United States. Though new flavors were eventually introduced, including the unsuccessful pizza-flavored Ry-Krisp, the cracker’s core ingredients remained the same.Īs a cereal grain, rye offers unique health benefits.
Rye kernels were milled into flakes and then combined with water and injections of air to create a crunchy texture. The Ry-Krisp recipe and method changed little as production expanded. It was common for bakers to live close to their shops. Arvid and Erik lived just a few blocks away. Bakers” was at 2120-24 Lyndale Avenue South. By 1904, the brothers had moved to Minneapolis. While there, Arvid learned baking skills, and then for two years he was a farmer in South Dakota. Peterson, his brother Erik, and their widowed mother arrived in America in 1893. This traditional shape was designed for storing the product on a pole or even a broomstick. Ry-Krisp first came in large, flat, thin rounds with a hole in the center. At the time, crackers were competitive with more conventional breads because baked loaves were inconsistently made. In Sweden, such crackers were inexpensive and lasted well on the shelf.
#Ry krisp crackers cracker
In its first years, the cracker required little advertising, because Scandinavian immigrants knew it as knäckebröd (“crisp bread”) from their home countries.
For decades, Minneapolis was the one and only location where the product was made. In 1904, immigrant baker Arvid Peterson gave a Swedish-styled cracker a modern American name and introduced the country to Ry-Krisp.